Posted by
kingvertu on Saturday, September 05, 2009 11:09:13 AM
Vertu Concept
The concept of the company is to make mobile phones in the same vein as luxury watch manufacturers like Rolex, IWC and Patek Philippe. The most expensive model it has ever made is the Signature Cobra, at US$310,000 (~€217,000); the most expensive regular model is the Signature Diamond at US$88,000 (~€62,000). Prices start at $4,350 for the Constellation model.[1]
Other models include: Ascent, Constellation and Ascent Ti. The standard Ascent models come in many different colours, such as: Black, Brown, Red and Orange. The Special Edition models come in White, Azure Blue and Pink. The Summer Collection models come in Strawberry Red and White. Variations of the Ascent also include the RaceTrack Editions and Ferrari Edition. The Ascent is no longer being produced Vertu, though the Constellation, Ascent Ti and Signature are still in production.
The mobiles themselves are made from very expensive materials such as gold, sapphire (for the mobile screen), rubies (for the bearings) and fine leather. Each mobile is hand-made in its factories in Church Crookham, Hampshire, England.
The company is headquartered in the United Kingdom with offices in Paris, New York, Beverly Hills, Singapore, Tokyo, Frankfurt, and Hong Kong. Vertu's CEO is Alberto Torres, and the Principal Designer is Frank Nuovo. The company now has over 400 employees.